Sponsorship Models

Title Sponsor The highest tier of sponsorship, granting naming rights or co-naming rights to the festival. The sponsor's brand will occupy the most prominent position across all official materials, with exclusive rights to the main stage naming at the award ceremony, a speaking opportunity at the opening ceremony, and the highest level of media exposure. This tier is ideally suited to art material brands, cultural institutions, or premium consumer brands with a strong affinity for watercolor art.

Award Sponsor (Co-Sponsor) Sponsors at this level may co-name a Special Nomination Award and independently nominate 5 to 10 works for recognition. Core benefits include award title naming rights, on-site brand display at the exhibition, official media exposure, and direct access to artist resources. This tier is well suited to professional art material brands, arts education organizations, or cultural tourism brands seeking to establish recognition within the international art community.

Special Support Sponsor This tier is primarily based on in-kind sponsorship — such as the provision of professional art materials, brushes, or prizes — with the ability to nominate 3 to 5 works for special recognition. In exchange, the sponsor's brand will be featured and acknowledged across festival materials and media coverage. With a lower entry threshold, this tier is particularly appropriate for art material brands or organizations wishing to participate through product exchange.

Sponsor Benefits

1. Brand & Commercial Exposure The sponsor's logo will appear across all official festival materials, including the competition poster, registration pages, electronic invitations, the exhibition catalogue and works collection, award ceremony backdrops, and on-site exhibition panels. Logo placement will reflect the sponsor's tier, ensuring consistent and prominent brand visibility throughout the entire festival cycle.

2. Digital Media & Online Exposure The sponsor's brand will be featured on the Shengxinyu Art official website — which attracts an average of over 1.5 million visitors annually — including the festival's dedicated event page, homepage banners, and the partners section. During the festival period, sponsor information will be published across official social media platforms, including WeChat Official Account, Weibo, and Facebook, reaching watercolor art enthusiasts across China and internationally.

3. Press Release Exposure At key milestones — including the festival launch, the announcement of the shortlist, and the award ceremony — the Organizing Committee will issue official press releases to domestic and international media. The sponsor's name and brand information will be clearly referenced in all press communications. Coverage will be simultaneously published on art.china.cn, China's national-level art media platform, as well as leading local media outlets in Italy, achieving dual media coverage across both China and Europe.

4. Award Title Naming Sponsors will receive an exclusively named award — such as the "[Brand Name] Award" — selected by the jury from all exhibited works. Award recipients will receive prizes provided by the sponsor (such as professional art materials or cash), along with an official certificate of award jointly issued and signed by the sponsor and the Organizing Committee. The named award will be formally announced at the award ceremony and comprehensively featured across the official website and media reports, endowing the brand with artistic authority and international credibility.

5. Sponsor Feature Interview The Organizing Committee will arrange a dedicated brand feature interview for each sponsor, professionally conducted and produced by the Shengxinyu Art team. The interview will provide an in-depth presentation of the sponsor's brand philosophy, product strengths, and the story of their connection with watercolor art. The feature will be published on the Shengxinyu Art official website and art.china.cn, and widely distributed through official social media channels, helping the sponsor build meaningful brand recognition among the global artist community.

6. Video Content Exposure The sponsor's brand will appear in the festival's official promotional film, the award ceremony documentary, and the exhibition recap video, presented through opening credits, closing acknowledgements, or title sponsorship captions. All video content will be distributed via the official website, WeChat Video Channel, YouTube, and other platforms, reaching both domestic and international audiences. Upon request, the Organizing Committee can produce a dedicated brand feature video for the sponsor, incorporating footage from the exhibition venue and authentic scenes of artists using the sponsor's products, enabling immersive and impactful content marketing.

7. On-Site Exhibition Privileges Sponsors may establish a brand display area or product experience zone at the exhibition venue, allowing direct engagement with participating artists and visiting guests. VIP seating will be reserved for sponsor representatives at the award ceremony, with opportunities to participate in the speaking program or present awards in person, further reinforcing the brand's presence and profile within the international art world.

8. Artist Resource Access The Organizing Committee will facilitate direct interaction between sponsors and participating artists, including the distribution of brand product samples to shortlisted artists, and the invitation of prominent award-winning artists to engage in brand creative collaborations or endorsement initiatives. This deep alignment between the brand and high-caliber international artistic creation delivers sustained and meaningful long-term communication value.